How Paul Used Pre-Orders to Validate A New Product

Khierstyn Ross
2 min readJun 28, 2022


In this video, we’re going to talk about how to use pre-orders as a way to validate a new product. Now, pre-orders can be a great way to gauge interest in something that you’re thinking of launching. You can also use them as a way to get some early traction and start building your customer base. So, if you’re thinking about launching a new product, or you just want to know more about pre-orders, then this video is for you.

-Khierstyn Ross, Founder of


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Khierstyn Ross

Product Launch Strategist, Kickstarter/Indiegogo/Shopify →