How to Set Up A High Converting Product Page For E-Commerce

Khierstyn Ross
2 min readAug 12, 2022

It is important to have a high converting product page for e-commerce in order to make sales and achieve success with your online business. There are a few key elements that you should include on your product page in order to make it convert well.

Make sure that your page has a strong headline that accurately describes what the product is and what it does. Your headline should be attention-grabbing and make use of keywords that potential customers are likely to search for.

Your product page should also include high-quality product images. Make sure that the images are clear and show the product from different angles. Use alt text to describe the images for SEO purposes.

Include a product video if possible as this can help to increase conversions. Product videos allow potential customers to see the product in action and get a better idea of what it does.

Make sure that the pricing is clearly displayed on the product page and that there are no hidden costs. Include discounts or special offers to make the pricing more attractive.

Include customer testimonials on the product page as these can be very persuasive. Make sure that the testimonials are from real customers and include details about their experience with the product.

Make use of social proof by including badges or logos from well-known brands that you have worked with. This will show potential customers that you are a reputable company.

Finally, include a strong call to action on your product page. This should encourage potential customers to buy the product or sign up for a free trial. Make sure that the call to action is clear and easy to see.

By following these tips, you can create a high-converting product page for e-commerce.

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